The competition for your participants' time and attention has never been greater. You've done the table tents, the lunch 'n learns, and maybe even an online wellness campaign. Are you ready to take your message to the masses in a way that can capture even more eyeballs?
Start a blog -- and join the millions of people and businesses who have entered the blogosphere. What began as a way to maintain an online personal journal has become a wildly popular way for the like-minded to gather, families to connect, and businesses to reach a wider audience. According to the Pew Internet Study, data from July 2008 showed that 33% of US adults read blogs regularly, while 11% read blogs daily.
What could a health promotion blog do for your population? As long as your content is crisp, fresh, and engaging -- and updated regularly -- readers will come back for more. Your wellness campaigns will stay in front of them, and you can drive home behavior change messages disguised as entertaining blog posts. Here's how:
Know your audience. Design your blog with the user in mind. What topics would be most interesting and compelling for your target population based on your workplace culture and demographics? What are your top healthcare cost drivers, and how can you approach blog posts that address related behaviors?
Start a blog -- and join the millions of people and businesses who have entered the blogosphere. What began as a way to maintain an online personal journal has become a wildly popular way for the like-minded to gather, families to connect, and businesses to reach a wider audience. According to the Pew Internet Study, data from July 2008 showed that 33% of US adults read blogs regularly, while 11% read blogs daily.
What could a health promotion blog do for your population? As long as your content is crisp, fresh, and engaging -- and updated regularly -- readers will come back for more. Your wellness campaigns will stay in front of them, and you can drive home behavior change messages disguised as entertaining blog posts. Here's how:
Know your audience. Design your blog with the user in mind. What topics would be most interesting and compelling for your target population based on your workplace culture and demographics? What are your top healthcare cost drivers, and how can you approach blog posts that address related behaviors?